The collection is as unique as the decor, and most items are limited edition, some of its own private label and other from imported labels. The womenswear is drape-y and androgynous, very European inspired in style and cut. Initial also offers a range of leather goods, footwear and jewelry. I was particularly in love with an all leather doctor-bag inspired carry-on...it was so unique yet understated. Priced approximately at $800 USD, it might be a good investment if I hadn't already own a black hard case Samsonite Black Label with leather straps.
With already 9 stores in Shanghai opened in the past year and more to come, I'm sure it will be as successful as it is already in HK.
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