It was the Phillip Lim for Target launch party in NYC and what a scene! Jessica Alba, Solange Knowles and Maria Sharapova were among the crowd sporting the collection. Obviously, the "Boom!" sweater, a riff on last year's "Ka-Pow!", was the IT item flying off the shelves! Honestly, I wouldn't mind getting my hands on one either.
Although the collection is due to launch at Target and Target.com on Sept 15th, rummors are that some stores accidentally put the limited edition pieces on the floor and are now already on ebay!
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